Thailand has a rich and colourful culture, and many exotic monuments and stunning beaches, which draw millions of visitors each year, ranging from budget-conscious backpackers to those seeking luxurious pampering in a spa.Where else but Thailand can visitors cruise on a converted rice barge, roar upriver in a long-tail boat and take a white-knuckle ride on a bamboo raft, then stay in jungle tree houses as guests in the homes of hilltribe villagers, or on rafthouses floating on a river? Equally memorable are the trails leading deep into the rainforest past cooling waterfalls, and the simple beauty of the translucent sea lapping onto endless white, soft sand. Not to be missed is dynamic Bangkok, a city that is larger than life, with its futuristic high-rise buildings juxtaposed against the glittering Grand Palace.
Early morning is when the saffron-robed monks leave the sanctuary of their wats to receive alms from the people, be it in a dusty village or on crowded city streets. Buddhism is a way of life here and with the reverence the people have for the monarchy, a dynasty that has maintained the independence of the country for centuries, the result for the Thais is a blend of tradition with contemporary living.
His Majesty King Bhumibol is the longest reigning monarch in the world, having come to power in 1946. Following the end of absolute monarchy, Thailand moved towards democracy, but this was thwarted by the military, which has often staged coups in protest at government policies. The most recent was in September 2006 when a bloodless coup overthrew Prime Minister Thaksin Shinawatra and replaced him with an interim prime minister until elections could take place, probably in October 2007.
For all this, Thailand has risen above economic collapse in 1997, SARS, avian influenza and the devastating tsunami in December 2004 to become a hugely popular destination on the long-haul tourist trail, possessed as it is of great natural beauty and a very rich cultural heritage.
Thailand offers something for everyone. The capital, Bangkok, is alive with commerce and street-bustle nearly every hour of the day and night. Whether in big cities, the country or on a pristine beach, Thailand offers business and leisure travelers a safe, friendly atmosphere full of possibilities. Indeed, one reason Thailand is among the most visited countries in Asia (more than 10 million visitors annually) is because of its accessibility and extensive tourism infrastructure. Thailand has fabulous architecture, diverse hill-tribe villages, ancient ruins, beautiful islands, excellent shopping and all the amenities as well. The balance between comfort and excitement is up to you: Stay at a five-star hotel or trek through the jungles; eat at gourmet buffets or buy fruit from local vendors; shop in underground malls or wander through outdoor markets. Thailand offers a curious mix of the ultramodern and the simply delightful.
Unfortunately, the tsunamis that struck Southeast Asia in December 2004 dealt a serious blow to Thailand's western coast: The hardest-hit regions were Phang-Nga, Phuket and Krabi provinces, including popular resort areas in Phuket and Phi Phi Island. In addition, many small fishing villages were completely destroyed. Although tourism has returned to many areas and much has been repaired, it is best to check with the Tourism Authority of Thailand for updates before planning trips to the west coast.